The Evolution of Hyperreality

Jean Baudrillard and the Complicated Evolution of Hyperreality 🗺

“Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal.”

Jean Baudrillard, Simulacra and Simulation

To understand the weight of Jean Baudrillard’s hyperreality, it is necessary to trace its evolution. The theory focuses on the ways in which the era of mechanical reproduction that Walter Benjamin so astutely describes in his 1936 essay has saturated us with representations. It’s necessary to point out that in order for something to re-present something else, there must be some kind of original presence to point to in the first place. Baudrillard calls this reality. When reality is unstable, because it is forgotten, for example, it is increasingly difficult to re-present it.

Baudrillard makes an argument that society has replaced reality with signs and symbols, which means we’ve surrounded ourselves with nothing but representations. Consequently, the representation of reality is more real than the real, and what is fascinating is the way Baudrillard’s theory itself becomes more real than the real. The representation of his theory is reappropriated, remixed, and reworked until its origin is obsolete: a kind of self-fulfilling prophecy.

The Borgesian fable that Baudrillard begins his book, Simulation and Simulacra, is called On Exactitude in Science and actually echoes Lewis Carroll’s lesser known novel, Sylvie and Bruno Concluded  In this creative work from 1893, Carroll conceives of a map so large that it matches the territory that it represents at a scale of one mile to one mile. The details of the map are so particular, ironically, the country itself is only considered sufficient, or “does nearly as well,” and the map is preferred. While the tone is playful, this idea spawned a great deal of art and theory. The Borges fable differs only slightly because animals and beggars end up inhabiting the map (the representation of the territory) instead of the land. Instead of the map doing “nearly as well” it replaces the territory with its simulation.

Hyperreality - Jessica S Manuel

So Borges elaborates on Carroll’s irony in his fable On Exactitude in Science written in 1946, but Borges is also likely responding to the comments Alfred Korzybski, a Polish-American scholar interested in semantics, makes in his 1933 work, Science and Sanity:

“The verbal division of ‘body’ and ‘mind’ remains verbal, and also involves a language whose structure does not correspond to the structure and functioning of the organism. A language is like a map; it is not the territory represented, but it may be a good map or a bad map. If the map shows a different structure from the territory represented—for instance, shows the cities in a wrong order, or some places east of others while in the actual territory they are west., –then the map is worse than useless, as it misinforms and leads astray. One who made use of it could never be certain of reaching his destination.”

Korzybski is known for proclaiming “the map is not the territory,” which is particularly interesting because, aside from Baudrillard, he is the only one writing what is considered non-fiction and he believes it is important to draw this distinction. He aims to identify the “sovereign difference.” He is making a larger point about language functioning like a map. Much like Ferdinand de Saussure argues, language points to reality, but it is not reality in and of itself. It is not the ding an sich. Said another way, there is no ontological link between language and reality. Carroll writes a novel, Borges a fable, the Wachowski sisters a movie, all of which intuit how peculiar it is to exist in a world more and more obsessed with representation or simulation.

Baudrillard’s point, though, and here’s the rub, is that in a world increasingly saturated with simulation, the representation has no relation to reality. This is why Baudrillard says the Borgesian fable doesn’t work – even inverted. Baudrillard is most often invoked when the object of analysis illustrates doubling and mechanical reproduction or even appearance and reality. In both cases, the original is always in mind – the referent in tact, but these do not illustrate Baudrillard’s hyperreal. Ironically, only reality can do that.

The Complicated Evolution of Hyperreality

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